PIERO ZAGAMI ....STADIUMAGAZINE[C] INTERVIEW

WHERE DOES YOUR WORK START?
MY WORK STARTS WHEN I START THINKING, I START THINKING WHEN SOMETHING HITS ME (ON THE HEAD SOMETIMES). SOMETHING HITS ME WHEN IT DOESN'T CORRESPOND TO MY EXPECTATIONS, AND SURPRISE ME SOMEHOW. I GUESS IT'S WHAT WE COMMONLY CALL "A PROBLEM". SO I GUESS PROBLEMS FEED AND INFORM MY PROJECTS. AND IF I FIND ONE I HAVE SOMETHING TO LOOK AT CLOSER. BUT THATS JUST THE START. THEN IT'S ABOUT EXPERIMENTS, AND APPLYING A METHODOLOGY TO THEM. BORING BUT NECESSARY.

WHAT INSPIRES YOU?
SIMPLE MESSAGES, EFFICIENTLY TRANSMITTED, AND MY FRIENDS.

WHAT DO LIKE MOST ABOUT YOUR WORK?
THE FACT IS I NEVER REALLY LIKE MY WORK ENOUGH, WHAT I MEAN IS I TEND TO BE VERY CRITICAL OF MY OWN WORK, ALWAYS LOOKING FOR IMPROVMENTS. THIS WAY I FEEL MY PROJECTS CAN BENEFIT FROM A RATIONAL APPROACH THAT REFLECTS MY BACKGROUND STUDIES. THE PROJECTS I'M MOST ATTACHED TO ARE THE ONES THE VIEWER CAN GRASP IN THE SHORTEST AMOUNT OF TIME.

WHAT HAVE BEEN THE BEST AND WORST BITS OF YOUR CAREER SO FAR?
EVERYDAY GETS BETTER, BUT THE WORST WAS WHEN I WAS TOO AFRAID TO HOP ON CRAZY IDEAS, WHEN I FEEL I'M NOT CREATIVE I GET OUT, AND IF ICAN TRAVEL NO MATTER WHERE , BUT TRAVEL.

HOW DO YOU INCORPORATE THE VARIETY OF INFLUENCES IN YOUR WORK?
NOT TOO LONG AGO I WAS A BORED STUDENT IN POLITICS DREAMING ABOUT GRAPHIC DESIGN. NOW I'M A HAPPY DESIGNER INFORMING MY PROJECTS WITH POLITICAL CONTENTS.

WHERE ARE YOU FROM BORN/LIVING?
I'M FROM A LAND FULL OF HISTORY, CULTURE AND CIVIL SENSE.... DESPITE THE APPEARANCES, I LIVE IN EAST LONDON SINCE A COUPLE OF YEARS. TOO SHORT, TOO QUICK.

WHAT'S YOUR FAVOURITE THING RIGHT NOW?
A LOVELY REDHEAD, SPICY BEEF NACHOS AND MY CRAPPY BIKE.

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